A design that is illustrative in nature places your firm on the corporate map, particularly if you are new in business. It will help you to compete with others. With the graphical elements in place, customers will be able to connect with you instantly. People tend to make a decision by looking at a picture. By having one glance at a shape, image or icon, viewers will be able to relate to your brand. If too many elements are incorporated, your monogram will appear cluttered and confusing. Therefore, keep illustrations simple to make the logo memorable, and easier to understand.